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Today's mission
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This week's mission.
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- Tue 5Send press release to all four press contacts (use the buttons below).
- Tue 5Email Liz Coleman at InSpire about advertising bookings.
- Wed 6Download Capel & Beare Green Parish Magazine PDF. Find ad bookings contact in back pages, email for rate card.
- Wed 6Join all village Facebook groups. Don't post yet — observe.
- Thu 7Film 08:00 cricket ground session with phone tripod. First filmed test.
- Fri 8Post intro to Ockley Village FB group only. Test the waters.
- Sat 9If reception is good, post intro to Capel and Beare Green groups.
- Sun 10Edit a 30s clip from Thursday's footage. Schedule for Tue morning IG post.
- Mon 12Press release follow-up calls. Polite, brief: "Just checking the press release reached you."
You're not promoting. You're making a visible thing more visible. The drive-bys and the cricket ground sessions are already brand assets — they just don't have a feedback loop attached. Every play below closes that loop.
01 · Press release.
Send to all four press contacts on Tuesday 5 May. That gives 7–10 days for the launch story to land in next week's papers and online editions. Subject line: "For Your Diary: Outdoor fitness challenge launches at Vann House, Ockley — Saturday 16th May"
Press Release · For Immediate Release
Naked Fitness launches outdoor training challenge at Vann House, Ockley
A new outdoor functional fitness course has opened at Vann House in Ockley, Surrey, with a 30-day Challenge starting Saturday 16th May.
The Vann House Circuit is a one-mile course built across varied terrain, taking participants through seven exercise stations mapped to fundamental human movement patterns: hinging, rotating, climbing, jumping, pushing, pulling and squatting. The course finishes with a 200-metre weighted carry up a steep incline to a sand-floored riding arena.
The launch follows months of regular training sessions at Ockley Cricket Ground, where founder Matthew has become a familiar figure to residents and drivers passing along Stane Street.
I've been training in the village for the better part of a year. People see me. They wave from the car. What I wanted was to give that visibility a home — somewhere people can come and actually train, not just watch.
— Matthew, Founder, Naked Fitness
The Naked Fitness Challenge offers 12 places at £300 entry, runs for 30 days, and awards a £100 cash prize plus a free month of membership to the winner. The course is designed to be accessible to first-timers unloaded, with rucking — weighted-vest training — reserved for returning participants.
The training philosophy, which Naked Fitness calls "Flo State mode," emphasises proprioception, planes of movement, and skill-based work over machine-based repetition. The course materials reflect this: plastic pallets, tractor tyres, and kettlebells from 8 to 32 kilograms.
Vann House sits between Ockley and the Surrey-Sussex border, in the shadow of Leith Hill. The Challenge launches Saturday 16th May 2026 and runs to Monday 15th June.
— ENDS —
For interviews, photography or filming opportunities at Vann House:
Matthew [Surname]
Naked Fitness
info@nakedfit.co.uk
0330 133 4424
nakedfit.co.uk
Notes to editors • High-resolution photography available on request
• Vann House Circuit open for press visits by appointment
• Founder available for interview at the location
• Drone photography of the full course available
Naked Fitness
info@nakedfit.co.uk
0330 133 4424
nakedfit.co.uk
Notes to editors • High-resolution photography available on request
• Vann House Circuit open for press visits by appointment
• Founder available for interview at the location
• Drone photography of the full course available
02 · Press contacts.
Send the release to all four. Local newsroom inboxes are scanned by editors looking for community stories — yours has a strong angle (premium estate, local figure, accessible price point, dated event).
Surrey Mirror & Dorking Advertiser
Priority 1
Both titles are part of Reach plc and share a Surrey newsroom. The Dorking Advertiser is the most directly relevant — Vann House sits within their patch, and they regularly cover community stories from Capel, Newdigate, Ockley.
Address them as "Dorking Advertiser newsdesk" in the subject line. They cover Effingham, Newdigate, Capel, Ockley regularly — they know the area and will recognise Vann House.
Surrey Live (online edition)
Priority 1
Same Reach plc newsroom, but the digital arm. Stories that go up online often get picked up across their print titles. Faster turnaround, broader reach.
Send the same email; they share the inbox. If a journalist picks it up online, it'll often run in print too.
Surrey World
Priority 2
National World publication covering Mole Valley and surrounding boroughs. Independent of Reach plc, so it's a separate hit. Good for digital reach + a different audience.
Use the contact form on their site or check the contact page for the current editorial email — newsroom contacts shift; the public form is the most reliable route.
BBC Radio Surrey
Priority 2
Long shot but free. They run morning and afternoon community segments and occasionally cover local launches. The "warrior training in the shadow of Leith Hill" angle is exactly the kind of human-interest piece they like.
Offer them a recorded session at the cricket ground or Vann House — radio loves location audio. Sound of training, ambient countryside, your voice over the top.
Surrey Magazine
Priority 3
Quarterly glossy distributed to golf clubs, country clubs, hotels and high-end venues across Cobham, Dorking, Cranleigh, Guildford. ~45,000 readership of high-net-worth Surrey residents — exactly your premium positioning audience.
Quarterly so the timing won't suit launch week — but worth pitching for the summer or autumn issue. "30-day challenge results" makes a good follow-up feature.
03 · Parish magazines.
These are the surgical strikes. Three publications cover your full catchment, every household, every month. Print is read carefully in this demographic — older, settled, local, with disposable income. The exact people who'll book the £300 Challenge or take £59.99 monthly membership.
Capel & Beare Green Parish Magazine
Priority 1
Delivered free to every resident of Capel and Beare Green. Full-colour digital edition published online each month. This is the highest-value print buy in the area — guaranteed delivery, two villages directly adjacent to Vann House.
Find the editor's email in the back of any current issue (downloadable as PDF from their site). Ask for: rate card, copy deadlines, and whether they'd consider a short editorial feature alongside the ad — community-interest framing usually works.
InSpire Magazine (Capel & Ockley Parish)
Priority 1
Monthly faith-based magazine produced by St John the Baptist (Capel) and St Margaret's (Ockley). Despite the church framing, it carries community news, local events, and ads from local businesses. Subscribers across Capel and Ockley.
Email Liz Coleman first to ask who handles advertising — magazine ad bookings usually go through a separate volunteer. Don't skip this one because of the church framing; the readership is broad.
WOOF Magazine (Walliswood, Ockley, Okewood Hill, Forest Green)
Priority 2
Currently online-only — smaller reach than the others, but it's the only publication that covers all four of these villages together. Every household in your immediate catchment will see this if it goes back to print, and the digital version still circulates.
Contact via the Parish Council — Clerk's email is on the council website. Ask whether WOOF is accepting digital ads, sponsored editorial, or community contributions. Even a "What's New in the Parish" mention has value.
VantagePoint Magazine
Priority 2
Surrey lifestyle magazine that covers events across Mole Valley including Beare Green, Newdigate, Holmwood. Has a published rate card, takes display advertising, and runs editorial features. Wider readership than parish-specific titles.
They have a Media Pack page — download it first, then approach with a specific issue date in mind. They list events; offer the launch as a "what's on" item before pitching paid advertising.
The Family Grapevine (East Surrey edition)
Priority 3
Family-focused, three issues per year. Distribution covers Dorking and surrounding villages including Ockley, Capel, Newdigate, Beare Green. Wrong cohort for the £300 Challenge but right for membership and "bring the kids to a free Saturday session" angles.
Save this for later — a "Family Saturday at Vann House" event in summer would be a perfect fit. Skip for the launch wave; revisit in June.
Realistic budget — UK rural parish magazines, 2026
£20–40
Quarter page
Per issue, parish magazines like Capel & Beare Green
£60–100
Half page
Same titles, more visibility
£100–175
Quarter page
Wider Surrey titles like VantagePoint
£0
Editorial mention
"What's New" / community news submissions
Recommended starter buy: £60–80 total. Two consecutive months in Capel & Beare Green Parish Magazine, quarter page. Repetition is what makes print work.
04 · Village Facebook groups.
Free, immediate, and where most casual sign-ups will come from. Different groups have different rules — observe before posting. Some allow business posts freely, some require admin approval, some ban them outright.
The list to join this week
Action
Search Facebook for each. Join. Read for 5–7 days before posting anything. Make a note of the group rules and the admins.
Don't blanket-post the same content to every group. Each one has its own tone. Lead with the human story — "I've been training at the cricket ground for a year, here's what I'm building" — not the offer. The Challenge link comes later, in conversation.
Approach: introduce yourself first
Method
Post 1: introduction. Photo of you at the cricket ground or Vann House. Two paragraphs. Hello [village name], I'm Matthew, I run Naked Fitness from Vann House. Many of you will recognise me from Stane Street or the cricket ground. Just wanted to say hi. No links, no pitch.
The slow build feels counter-intuitive when the launch is in two weeks. Do it anyway. People in village Facebook groups have low tolerance for "discovered today, selling tomorrow." Three posts over two weeks earns trust that ten posts in three days destroys.
05 · Rollout timeline.
Two weeks to launch. Below: a single source of truth for the schedule. The rhythm splits cleanly into two windows — Challenge weeks (16 May–15 June) and after.
The schedule, in one place
Two windows, one rhythm.
Window 1 · Challenge · 16 May–15 June
Daily
06:30
06:30
Challenge live, ramps weeklyCohort only · 30 days running
Tue · Thu
08:00
08:00
Filmed cricket ground sessionsPublic-facing visibility engine
Sat
07:30–09:30
07:30–09:30
Cohort teaching at Vann HouseMembers only
Sun
Rest from public broadcastingThe cohort work is what's visible
Window 2 · From 21 June onwards
Tue · Thu
08:00
08:00
Filmed cricket ground sessionsContinues year-round
Sat
07:30–09:30
07:30–09:30
Members & new Challenge cohortsVann House
Sun
09:00
09:00
Free public open sessionRotating: Ockley, Capel, Forest Green, Coldharbour
Daily
06:30
06:30
Off airResumes for next Challenge cohort
06:30 daily live · the weekly ramp
Week 1
15 min
16–22 May
Week 2
30 min
23–29 May
Week 3
45 min
30 May–5 Jun
Week 4
60 min
6–15 Jun
Week One · 5–11 May
The send.
- Tue 5 May. Send press release to all four press contacts.
- Tue 5 May. Email Liz Coleman (InSpire) asking who handles advertising.
- Wed 6 May. Download Capel & Beare Green Parish Magazine PDF. Find ad bookings contact in back pages. Email asking for rate card.
- Wed 6 May. Join all village Facebook groups. Don't post yet.
- Thu 7 May, 08:00. Set up tripod at cricket ground. Film the session.
- Fri 8 May. Post introduction message to Ockley Village FB group only. Test the waters.
- Sat 9 May. If Ockley reception is good, post intro to Capel and Beare Green groups.
- Sun 10 May. Pick the first cricket ground footage clip. 30s edit. Schedule for Tue morning IG post.
Week Two · 12–16 May
The arrival.
- Mon 12 May. Press release follow-up phone calls. Polite, brief: "Just checking the press release reached you."
- Tue 13 May, 08:00. Filmed cricket ground session. Post the clip to IG/FB later that day. Tag Ockley CC if they have a page.
- Wed 14 May. Post launch-week notice to all village FB groups: "Challenge starts Saturday. If you've seen me on Stane Street or at the cricket ground, this is what I've been building."
- Thu 15 May, 08:00. Second filmed cricket ground session. Walk into the cricket club afterwards — talk to chairman or grounds team. Offer free pre-season conditioning session in exchange for a community shoutout.
- Fri 16 May. Final push on village FB groups. Quick share of the IG launch post (Day 18).
- Sat 17 May, 07:30–09:30. Challenge cohort Day 1 at Vann House.
- Sun 18 May, 06:30. First daily Challenge live (15 min). The 30-day clock has started.
Weeks 3–6 · 17 May → 15 June
The Challenge window.
- Daily 06:30, all 30 days. Challenge live session, ramping weekly: 15 → 30 → 45 → 60 min.
- Tue & Thu 08:00. Cricket ground session — filmed, posted same day or next.
- Sat 07:30–09:30. Challenge cohort teaching at Vann House.
- Sundays. Off air. Recover.
- Mid-Challenge (~Day 15). Post a "halfway" piece on IG/FB — cohort progress, what they've learned. Builds the post-Challenge wave.
- Mid-June. Send "what happened next" press release to all four press contacts. Photos, testimonials, results. Same hook, second wave.
Week 7+ · From 21 June
The relaunch.
- Sun 21 June, 09:00. First post-Challenge public session at Ockley Cricket Ground. 45 minutes. Free. Advertised across all village FB groups from Friday 19 June.
- Sundays from 28 June. Rotating public sessions: Capel rec, Forest Green common, Coldharbour, Ockley. One village per week.
- Tue & Thu 08:00. Cricket ground sessions continue, year-round.
- Late June. Vann House Open Afternoon — invite parish councillors, cricket club, local businesses. Coffee, demo session, walk the circuit.
- July. First parish magazine ad lands (Capel & Beare Green, quarter page). Same ad runs in August.
- August. Approach The Family Grapevine for autumn issue. Family Sunday angle.
06 · Templates.
Drop-in copy for the messages you'll need to send this week. Adjust the tone to the channel — Facebook posts run shorter than emails, parish magazine submissions are more formal. The voice is yours; the wireframe is here.
A · Press release email
For all four press contacts
Subject: For Your Diary — Outdoor fitness challenge launches at Vann House, Ockley, Saturday 16th May
Hi [Newsdesk / journalist's first name if known],
I'm contacting you with a press release about the launch of an outdoor functional fitness course on the grounds of Vann House in Ockley, with a 30-day Challenge starting Saturday 16th May.
The story has a strong local hook — I've been training at Ockley Cricket Ground for the better part of a year, and many of your readers in the Dorking area will recognise me from along Stane Street. The Challenge itself runs to 15th June with twelve places at £300, a £100 prize, and a course built across the Vann House estate.
The full release is below. I'd be glad to host a visit, photographer, or videographer at Vann House at your convenience — the location is striking and there's drone footage available.
[paste full press release here]
Best,
Matthew
Naked Fitness
0330 133 4424 · info@nakedfit.co.uk · nakedfit.co.uk
B · Parish magazine ad enquiry
Capel & Beare Green / InSpire / WOOF
Subject: Advertising enquiry — Naked Fitness, Vann House
Hello,
I'm Matthew at Naked Fitness, an outdoor training course on the grounds of Vann House in Ockley. We're launching a 30-day Challenge on Saturday 16th May and I'd like to enquire about advertising in [magazine name].
Could you send me your current rate card, copy deadlines, and any artwork specifications? I'd be looking at a quarter page for two consecutive issues, and would also be open to contributing a short editorial piece if that's something you'd consider.
Many thanks for your help.
Best wishes,
Matthew
Naked Fitness · nakedfit.co.uk
0330 133 4424
C · Village Facebook group introduction
Ockley / Capel / Beare Green / Newdigate
Hello [village name],
A few of you may recognise me from Ockley Cricket Ground or driving past on Stane Street. My name's Matthew and I run Naked Fitness from Vann House.
After the better part of a year training in and around the village, I've built an outdoor course on the estate — seven stations across a one-mile circuit, finishing in the riding arena. It's properly local, properly outdoors, and properly designed for people who want to train without a gym.
Wanted to introduce myself before saying anything else. I'll post more in the days ahead — but for now, just hi.
Matthew
nakedfit.co.uk
D · Free Sunday session invite
Post-Challenge — for FB groups, week of 16 June
Free outdoor session — Sunday 21st June, 9am, Ockley Cricket Ground.
We've just wrapped 30 days of the Naked Fitness Challenge with the launch cohort. From this Sunday I'm opening up weekly public sessions across the village.
Forty-five minutes. No equipment needed, all welcome. Bring water. Wear something you can move in. Couples, mates, kids over fourteen with a parent — all good.
If the weather looks ropey on Sunday morning I'll post here by 7am. Otherwise, see you at 9.
Matthew · Naked Fitness · nakedfit.co.uk
E · Cricket club partnership pitch
In-person conversation, written down
Don't read this from a phone — say it. But here's the shape:
"I've been training on the ground for the best part of a year. You've been generous letting me get on with it. I wanted to ask if there's something we could do that works for both of us.
I'd happily run a free pre-season conditioning session for the team — open to whoever wants to come, focused on the things that matter for the cricket season. Mobility, rotation, hip work, posterior chain.
In return, what I'd ask is just a mention through your channels — that the work we do here is open to local people, that there's a course at Vann House, that members of the club get a discount if they want it. Nothing flashy.
Have a think. I'm here Tuesdays and Thursdays at eight."
Walk away. Don't push. They'll come to you.
07 · Daily habit.
This file is the morning compass. Open it before checking email, before Instagram, before anything else. Three ways to make sure that actually happens — pick one or all three.
Set this up once
Pin the playbook to your morning.
METHOD 01
Bookmark on phone & laptop
- iPhone Safari: open this page → tap the share icon → Add to Home Screen. Names it whatever you want, lives as an icon on your home screen like an app.
- Mac Safari: ⌘+D to bookmark, drag onto bookmarks bar, name it "Push."
- Chrome: ⌘+D / Ctrl+D, save to bookmarks bar.
One tap. No hunting through folders. The file becomes the equivalent of a fitness app on your phone.
METHOD 02 · RECOMMENDED
Recurring calendar event
- Tap the button below (or download the
.icsfile directly from this chat) - Open it on your iPhone — it adds a recurring event at 07:00 every morning until 1 September
- Title:
Open Local Push Playbookwith two alarms (on time + 5 min reminder) - Snooze it if you've already done today's check-in
METHOD 03
iPhone Reminders app
- Open Reminders
- New list called Naked Fitness Push
- Add reminder: "Open Local Push Playbook"
- Set: Repeat daily, 07:00, with location trigger if helpful (e.g. "when I leave home")
- Pin the list to the top of Reminders
Belt-and-braces with the calendar. Reminders nags more aggressively than calendar.
You don't need willpower for this. You need a default. Set the reminder once, and the system remembers for you. The only decision you have to make tomorrow is: open the file, or don't.